Evelyn Bencicova is a visual creative specializing in photography and art direction. Through her photos, the spectator finds itself in a unique aesthetic space in which the conceptual meets the visual.
Evelyn's work turns out to be always different from the perception of it at first glance. Her photographs are characterized by aesthetic sterility, tinged with poetic undertones of timeless desire and yearning. Bencicova builds compelling narrative scenarios that blur the lines between reality, imagination and memory.
Her art is a journey through the surreal digital landscapes of her mind. Evelyn plays with the viewer’s perception to entice them into the secret labyrinth of her imagination.
This exhibition is a reinterpretation of the project ‘Artificial Tears’ of this visionary artist. Starting from her photographic project, the Ikonospace team recreated an 8-minute VR video. The headphones isolate spectators from the outside world and confuse all their senses. After a few seconds, the virtual reality becomes just their own reality. The most interesting aspect of this exhibition was to observe people’s reactions (for example holding their chair or resting their foot on the ground to feel that there was still a floor, that they were not really falling down into the void). It was unbelievable to see new perspectives of her work through each visitor, observing their point of view, focus and reactions. The feeling of beauty, fear, isolation or liberation felt by various people after seeing the same but, in a way, always different story.
First showcased at the Berlin Photo Week in 2019, the installation is a set of 5 large scale prints intertwined with a VR artwork and 3D soundscapes. It aims to challenge mainstream views on photography through an immersive journey narrated by the main characters as they wander through several surreal digital landscapes – a product of their own imagination.
The installation “Artificial Tears” combining photography, sound and VR experience. Bencicova joins forces with Arielle Esther (Sound design) and with the Ikonospace team to create a multi-layered experience connecting physical installation with its virtual counterpart.
The voiceover and the meticulousness with which the sounds within the virtual reality have been created, contribute to teleporting the viewer into a new reality. They allow the spectator to question itself on highly topical issues.
“Is this real? Am I real? What is the difference between a human and a machine? Between brain and processor? Cables and veins? What is the difference between disc and memory? Engine and the heart?”.
These are some of the questions Evelyn asks the viewer through her photography. It does not necessarily show the future where machine acts like a human but rather, or at the same time, the world in which human acts like an automaton.
Ikonospace's task was to bring her art to life. The nothingness of the world the spectators see suggests that everything is happening inside, in the mind, process(or) of thinking.
In the VR experience of Artificial Tears, the multi-layered character finally comes to life by discovering its own power to change.
Service provided:
- Consultancy and project management
- Experience design
- 3D creation
- Virtual Reality development
- On-site design and installation
