The project was initiated by The Dead Sea Revival Project in order to draw awareness on the fast disapearance of the famous body of water.
Lead by Ari Fruchter, the website is the first step for a dream to build a physical museum on the magical site.
"Planning a physical exhibition at the Dead Sea turned out to be a real challenge, with Coronavirus and closures we were forced to shift strategies. Thanks to the generous support of Mark Moscowitz and the Prima Hotels we embarked on a new direction partnering with Ikonospace & Kunstmatrix to create a virtual exhibition that has evolved into a virtual museum thanks to design and support from the architects Neuman Hayner." Ari Fruchter